10 Engaging Gamification Techniques for Corporate Training
Gamification techniques for corporate training were first used around a decade ago. Since then, it has been a buzz word in the business world.
Gamification practices have shown a high level of versatility when it comes to corporate training requirements. Various gamification techniques have been used to create better learner engagement and an enjoyable learning experience.
So what really is gamification and how do gamification techniques add value in corporate training?
Read on for some quick answers as you embark on this new journey of using gamification within your business environment.
Gamification is a modern approach to learning that adopts the principles of gaming to meet the desired learning/training goals. The technique offers better results than conventional training methods.
This is mainly because of the fun element that gamification brings in within the learning experience. If applied right, gamification techniques for corporate training bring forth high levels of the stickiness of learning, better knowledge retention, and translation.
Needless to say, the overall outcome of gamification in corporate training is largely dependent on the concept and its correct application.
A well-developed gamification concept should ideally:
- Capture trainee attention
- Create meaningful engagement
- Provide interesting challenges
- Offer feedback
- Create a reward and recognition system
The Science behind gamification
Games are known to create a high level of involvement. They directly impact the brain at its programming level. Let us understand the scientific reasons behind it.
Amongst various neurotransmitter chemicals found in the brain, dopamine is considered a very powerful one. The hormone is an anti-stress chemical that is released in small amounts to elevate the mood and create an enjoyable memory.
The presence of dopamine is hence very important to enjoy the process of learning new tasks.
Successful completion of tasks, winning a game or getting rewards can all result in a surge of dopamine levels within the brain. The increased levels are further associated with positive behavior changes like motivation, improved performance, knowledge retention, and translation.
The principles of gamification make use of neurological science and human behavior. Including gamification techniques for corporate training ensures that the employees relate to the training knowledge more effectively.
Additionally, gamification techniques (including reward systems, healthy competition) create a learning environment that is more enjoyable for the workers.
A massive boost in employee motivation, increased productivity, and ensured commercial success.
How does gamification help in Corporate Training?
So what are the main benefits of using gamification techniques in the workplace? Research proves that gamification along with employee training helps the workers to acquire long term skills and retain the information more effectively.
The process of gamification works on human psychology by creating meaningful engagement of the employees.
A worker playing a game and earn some reward points by successfully performing an activity could have direct implications in the workplace. The activity could translate directly to some crucial company policies/norms that the worker learns to adhere to through active engagement in the game.
Wondering about the usage of gamification based training for varied corporate requirements?
Following types of corporate training have reported highly positive outcomes when using gamification techniques for eLearning:
- Induction training
- Product training
- Sales training
- Skills training
- Quality Assurance training
- Human resource training
- Soft skills training
Associated benefits/Key applications
Following are the key benefits associated with gamification:
- Creates an enjoyable learning experience
- Increases knowledge
- Increases motivation levels
- Increases productivity
- Ensures long term learning
- Successful on-job application of the acquired knowledge (knowledge retention)
- Positive behavioral change
Steps to use Gamification techniques for corporate training
Every business environment needs to develop a unique path to incorporate gamification techniques into corporate training. However, here is a list of some common steps that need to be considered for successful outcomes:
- Identification of roadblocks- Look out for key barriers that limit the required changes.
- Learning interest- Interest in learning needs to be generated through focused and personalized paths for each employee/group of employees.
- Meaningful engagement- Create a learning environment that is highly involving, provides multiple scenarios, challenges, and simulations.
- Prompt Feedback- Performance feedback is a very important step which helps learners devise their own path for the future.
- Rewards- Nothing works better than positive recognition in the form of rewards when it comes to motivating the employees. Rewards are the best way to make sure that the workers go back feeling accomplished and can retain their acquired knowledge for a long time.
Top 10 Gamification Techniques for Corporate training
Following are the top 10 most effective gamification techniques used for corporate training:
1.Establish specific learning goals
The first and most important gamification technique for corporate training is to define a learning objective. Not having a clear goal is one of the most common gamification mistakes.
It is important to design the gamification plan while keeping in mind that the course will help the trainees achieve the desired corporate skills.
The goals/ milestones and rewards of gamification should hence be in sync with the learning goals of the corporate training. Additionally, a gamifying plan should ensure that the knowledge acquired is quick to absorb and the employees can easily translate the same during their job.
2. Launch it right
Launching your gamification plans in an impactful manner is necessary. Send exciting newsletter, internal emails, notifications to let your employees know of the launch.
Ensure that you plan your launch very carefully.
Make sure that your employees catch the right note in your launch notification. The launch should be all about fun and excitement that lies ahead.
Enroll the required number of trainees in a batch and make sure that their entry to the gamification plan is well celebrated. Techniques like welcoming the employees with a badge, giving them some welcome bonus points, presenting some virtual names to each employee will ensure that the trainees are hooked right from the word go!
Quick and regular feedback is one of the most important gamification techniques for corporate learning. Feedbacks are important for letting the users know about their progress, outcomes of their activities, and their overall growth.
Gamification techniques ensure instant feedback to the trainees to show them their progress on the learning path.
4. Periodic assessment of progress
Using various gamification techniques like leaderboards, progress bars or percentage of objective achieved help in showing the learners what they have achieved. It also helps in creating a visual representation of how far the employees have reached on their learning path.
Periodic tracking of progress helps to keep the employees driven and builds up a higher sense of achievement within them.
5. Implement in-game reward systems
Science proves the positive impacts of rewards and recognition in enhancing the learning experience. Rewards depict the successful completion of tasks. Creating a meaningful reward system is an important gamification technique that shows up great results.
Rewards, however, need not be monetary. Various non- monetary reward systems like badges, points, are used as key gamifying elements to celebrate task achievement.
Rewards and scoring systems have gained huge popularity with the rise of social media in modern lives. Social sharing of scores on various platforms brings forth a huge sense of achievement within the workforce.
6. Create Healthy Competition
An integral aspect of gamification techniques is to promote healthy competition amongst the learner groups. Examples of video games (devised based on pre-set training objectives) where scores of learners are displayed on a scoreboard help in creating a competition amongst the trainee group.
Learners feel the enthusiasm to finish their tasks to earn a higher score which takes them to a higher position on the scoreboard.
7. Microlearning based gamification
Microlearning or bite-sized gamification experience has been proven to be highly effective. Microlearning is one of the most sought out techniques used in corporate e-learning. Small packets of content delivered as visuals, texts, games can be a very effective tool for long term learning and knowledge retention.
Incorporating gameplay elements along with the concepts of microlearning helps the learners grab the information in a better manner. Modern living is associated with a drop in attention span. Smaller chunks of information are easily processed and retained and are known to create better engagement.
8. Personalized gamification
Personalized learning paths are extremely important during corporate training. Personalized learning means restricting the competition to a set number of employees. This gamification technique allows the trainees to choose their competitors, choose the total number of players to make the overall gaming experience more meaningful.
Restricting the competition territory helps the learners to engage meaningfully while competing.
9. Social media based gamification
Gamification is all about fun, learning, and user interactions. Social interactions help in enhancing the learning experience, promote healthy competition and instills a sense of achievement.
Building social communities within the gamification plan will create team spirit and help the players feel motivated to achieve higher results as a community.
Additionally, the use of modern social media platforms can further add to the sense of achievement and help celebrate the rewards/scores on a public forum like a blog.
10. Long term gamification
The use of gamification for a long period of time can bring forth positive behavioral changes in employees. Long term learning paths can be set with goals for each milestone. The learning path can be executed over a period of a few weeks to a year.
Various leading game design organizations offer customized games that are suitable for an organization’s goals and are targeted at a predefined learning need.
Final Thoughts: Gamification techniques have revolutionized the world of corporate training. With high success rates being reported in varied applications of the corporate learning world, gamification is now being practiced by leading business groups around the world.
The list of techniques that can be used for gamifying corporate training is endless. The article has summarised some of the most used strategies.
However, as with all training techniques, careful analysis after project completion and making constructive changes to the upcoming gamification plans is a must. Continually review the learners’ reactions, look out for factors that affect them the most in terms of motivation, ask for their feedback and make changes accordingly.