Top 12 Gamification Examples That Received Instant Success

Gamification techniques have gained significant popularity in the last decade. Their versatility and applicability to all segments of learning is the reason behind their success. Various gamification examples can be studied to observe how businesses and learning sectors use it for different purposes. 

Gamification techniques have gained significant popularity in the last decade. Their versatility and applicability to all segments of learning is the reason behind their success. Various gamification examples can be studied to observe how businesses and learning sectors use it for different purposes. 

gamification
©hurix.com

Whether it is for the healthcare sector, eLearning, education, marketing, employee training or behavior change issues, organizations around the globe are embracing the use of gamification principles to achieve their learning objectives. 

The article gives you a peep into some pioneering gamification examples that received instant success.

1. Starbucks – My Starbucks Rewards 

One of the best gamification examples (and of gamified marketing too) where a brand uses the core game principles to create a card loyalty program for the customers! With every single purchase at Starbucks, customers gain stars which can be exchanged for food and drinks. 

©starbucks.ie

With three different levels, the gamification encouraged clients to increase their degree of brand loyalty and gain higher level rewards. 

The gamification technique worked perfectly to increase customer engagement and served as an excellent marketing tool too. 

2. The Samsung Nation

The brand created some promotional clips which motivate the users to interact and learn. The users loved the game which helped create significant engagement while aiding in user interaction and discussion of issues. 

Active members were of course awarded with badges at different levels of progress! 

3. Nike+

The Nike+ Run Club App created a running club for athletes using the application. Users were motivated to compete with each other on the extent of physical activities performed every day. The app was used to take note of the activities and convert their efforts into points. 

©nike.com

At a certain level, new rewards in the form of trophies were unlocked to create a higher level of motivation and engagement for Nike’s customers. 

Key gamification techniques like healthy competition, rewards and points were used to create a high level of customer engagement as well as brand visibility. The sharing of results, race statistics, etc on social networking sites worked further to market the brand name. 

4. Accor Hotels

The Accor group of Hotels used the principles of gamification to encourage its members and visitors to sync their Facebook apps with Accor’s loyalty account. Once done, the users were required to register check-ins in the brand’s hotels. 

The gamification technique worked great to showcase brand visibility on social media while attracting new customers. 

5. The US Army

As an excellent example of gamification, the US Army created a recruiting and promotional tool called America’s Army

Candidates throughout the country having an interest in enrolling were asked to sign up and download the game. The game was designed to test their skills as future soldiers. 

During the process of the game, player efforts and success is rewarded with badges of Honor which they can proudly show (similar in design to those given in the US Army). 

All said, real-life skills, and that too for future soldiers is hard to assess on a virtual game. The game is hence aimed to work as a preliminary recruitment screener as well as promote the US Army and increase the number of yearly recruits. 

6. Autodesk

Autodesk decided to gamify its software and make them more engaging. The new users of Autodesk 3ds Max (Undiscovered Territory) to try a new game where the goal was to give a boost to the software’s sales. 

Users are given access to their records of performance, completed missions, and rank on the leaderboard. They are rewarded with points and badges at different levels. 

The plan to promote the trial version of the software was extremely successful and helped create sales conversions which rose by 40%.

7. M&M’s Eye-Spy Pretzel

Keeping it simple and creative is an important gamification principle. M&M used it perfectly to launch their successful gamification marketing campaign for M&M pretzels. 

Designed as eye-spy, the game asked the users to search for a small hidden pretzel amongst a large graphic of M&M candy. 

©slideshare.net

The marketing campaign did not just create immense user engagement but brought many new customers to the brand as well as the product. This classic gamification example alone brought more than 25,000 new likes to the brand’s FB page. 

8. Nissan Carwings

The automobile brand used gamification to create an engaging play for prospective customers willing to consider their new electric car model. The game assessed driver’s performance and motivated them to compete with other players to earn bronze, silver and gold rankings. 

9. Keas

This employee wellness program helps organizations work out their group health insurance costs and keep a tab on it. 

Employees in the client companies can log in to their own dashboards and view statistics based on their sick leaves, health plans, etc. Points are also awarded for achievements like task completion, team support, etc. 

10. Hidrate Spark

This is a classic health gamification example. Hidrate spark markets smart water bottles which are paired with an app that keeps a check on the quantity of water you’ve had per day. Users enter their physical details like weight as well as targets and the game is started. 

gamification example
©play.google.com

Every time the app reminds you to drink water, the smart bottle on it glows. Leaderboards are used to compare the performance of users and give you scores that work as a motivation factor. 

11. Kroger

Grocery store loyalty is not new. It is, in fact, one of the most commonly used gamification examples. 

©kroger.com

Kroger used gamification techniques to enhance the customer’s shopping experience. Rewards were designed to be simple, yet attractive. A discount on every 100$ of grocery purchase was offered. 

Additionally, rewards helped members to connect to their favorite charity programs and transact a donation. 

12. Bluewolf

Blewolf’s gamification program (Going Social) for its internal staff was aimed to promote employee collaboration. The game’s social integration was a plan for their business strategy.

Game designers worked on identifying the needs of the employees and created a plan focusing on their knowledge. The game motivated employees to share their knowledge through the Bunchball – Bluewolf program. 

Points were awarded to employees for efforts made on internal and external collaboration and sharing content on social media and company blogs. 

The result?

Internal employee communication and knowledge sharing got a huge boost, thereby improving the overall productivity levels. 

Final thoughts:

Gamification, when used right can serve multiple objectives in the business world. From working as an effective marketing and brand awareness tool to improving the organization’s performance, the results are simply magnificent. 

Gamification concepts are largely successful and there are no two opinions about it!

Various leading game design organizations offer customized games that are suitable for an organization’s goals and are targeted at a predefined learning need.

Check out our website and our games library for more information!

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